Search 2026 / live CRM read

Truth before scale.

CMO-Ari starts where the PPC funnel does: visible proof, clean steps, and no fake certainty. First it verifies spend, leads, vendor claims, and source health. Then it earns recommendations.

First-party data over vendor summaries Loaded CAC before budget moves Dry-run briefings before escalation

PPC leads

0 submits, 0% submit-to-lead read over 30 days.

Paid visits

29% click-id coverage in CRM event rows.

Phone intent

Phone-number selections and call-click signals from the PPC event log.

Approval queue

0 sent, 0 failed/dead-letter conversions.

Daily proof

6pm Briefing Draft

Not emailing yet

Executive readout

CMO-Ari is in dry run. The first production signal is source health, not campaign advice.

PPC truth

CRM PPC data is the initial source. Google Ads read-only sync must be connected before Chris-vs-reality checks are valid.

Unit economics

Expected gross profit to loaded CAC will stay low-confidence until cost categories and assignment-fee assumptions are entered.

Open risk

Manual costs and vendor claims are not yet flowing, so the briefing cannot make high-confidence recommendations.

Data fidelity

Source Health

Supabase

Source	Status	Last Success	Confidence Impact
CRM PPC Data crm_ppc	Healthy	May 26, 12:08 PM	none 0 PPC leads, 28 paid visits, 0 approvals due in the selected window.
Gmail Marketing Contacts gmail_marketing	Disabled	Not seen yet	low Read/draft mode starts with Chris and the direct mail vendor.
Google Ads Read-Only google_ads_readonly	Disabled	Not seen yet	medium OAuth and read-only sync are pending.
Manual Cost Ledger manual_cost_ledger	Stale	Not seen yet	high Costs are not reliable until the first categories and entries are loaded.